Bespoke Designer and Dressmaker

Costumes, Bridal wear, evening & day wear

About Jo Irvine Designs

Jo Irvine is a bespoke dress designer based in Esher with a wealth of experience in creating couture bridalwear, womenswear, fashion garments and costumes. After graduating from Wimbledon School of Art, Jo spent seven years working for a London Couture House designing tailor-made dresses for professional dancers and clients desiring made-to-measure eveningwear.

As well as working with many private clients, Jo has worked on several television shows such as ‘Strictly Come Dancing’, ‘Dancing On Ice’ and ‘Britain’s Got Talent’, designing gowns for celebrities and dancers. Television personalities such as Lisa Snowdon, Pamela Stephenson, Lynda Bellingham, Louisa Lytton, Dawn French and Ann Widdecombe have all worn Jo’s designs, demonstrating her ability to design for every age, shape and size. Jo’s expertise lies in designing for women who are looking for a dress that is tailored to fit and designed to flatter.

Jo is passionate about working with her clients to design something perfect, an outfit that fits beautifully and reflects their personal style. Be it a bridal gown, bridesmaid dress, cocktail dress, or simple sun dress, Jo will work to design and produce something elegant to fit and flatter your figure. Once your illustration is designed and approved, you are invited to attend several fittings to ensure the garment fits your body perfectly. This is an incredibly exciting experience as the design drawing comes to life and your unique dress evolves and develops with each fitting.

Jo also offers a customisation and alteration service. This includes tailoring and embellishing garments to recreate them into something totally different. A few small changes can instantly make inexpensive high-street items look couture.

If you are interested in having a dress designed or just want to find out more, please get in touch.


I honestly couldn’t recommend Jo highly enough. She is extremely talented at her craft of dress & costume design and making. I approached Jo to design & create my wedding dress in 2018, and it was without doubt, the best decision I made that year! The idea of shopping for dresses & looking for styles that suited me filled me with dread and stress. Jo alleviated all that stress completely – her friendly, creative approach allowed us to together, come up with the perfect design. She then worked her magic to bring it into reality, and it was absolutely beautiful. I can’t thank Jo enough for all of her hard work, patience and kindness.


Jo has made 3 separate costumes for me on different occasions and they’ve all been absolutely perfect – in terms of fit, quality, and spot on interpretation of he brief. Also good value and have lasted really well under very regular use. Massively recommend! Plus she’s an absolute genius with a crystal.


Words cannot describe how thankful I am to Jo and her talents as a seamstress. She saved my wedding dress and veil from a previous Seamstress’ disastrous efforts and made it fit exactly how it should have done! There will never be enough thanks to how patient she was with me being such a perfectionist (on my dress, veil or the bridesmaids). Jo accommodated me and all my bridesmaids whether it was the weekend or an evening or a panicked text late at night! The outcome – My bridesmaids looked stunning, my veil was perfect, and I fell back in love with my dress which looked stunning on the day! Thank you, Jo, for everything!